WHO WE ARE
Our History
The Perishable Council of Southern California was born in the Summer of 1959 when Bob Kearney (Deli Director of Certified Grocers), Harold Schneider (Deli Buyer for Food Giant), and Sydney Fischer (broker for Champion Food Sales) came up with the idea of getting all of the deli buyers and salespeople together. They weren’t sure what this could turn into, but knew there would be tremendous benefits for the industry if they could form a type of club or organization that united all of the parties involved. Sam Freed (Grand Taste Packing Co.) was recruited to discuss what this could look like and the newly founded organization had its preliminary meeting at Roger Young Auditorium.
More than 60 years after its inception, the group is alive and well and has evolved to keep up with all of the various changes of the Grocery Industry. The enthusiasm and desire to make things “better” gave life to this beautiful Council and is embodied by every single member of the leadership team who selflessly dedicates their time and effort to ensuring the initial purpose and bylaws are upheld.
Together, the group is dedicated to:
Promote goodwill and develop longstanding relationships within the perishable industry
Exchange ideas and stimulate interest in all facets of perishable merchandising
Tie-in with national events to raise awareness and drive sales of perishable categories
Keep our members well informed of developments in manufacturing, packaging, distribution and display of all perishable categories
Unite our resources to solve mutual industry problems
Become industry leaders in Perishable sales, merchandising, and operations
The Perishable Council of Southern California, previously known as the Dairy, Deli, & Bakery Council of Southern California, would go on to become one of the premier trade associations in the retail food industry.
Presidents Message
Dear PCSC Members and Supporters,
I am delighted to extend a warm welcome to each and every one of you as the newly elected President of the PCSC. It is truly an honor to serve in this role and lead such a dedicated and passionate community.
I want to take this opportunity to express my gratitude to our outgoing President Gavin for his exceptional leadership and tireless commitment to the PCSC. Under his guidance, we have achieved remarkable growth and success, and I am committed to continue building upon this foundation.
As we embark on this new chapter together, I am excited about the possibilities that lie ahead. Our board is filled with talented individuals who bring a wealth of knowledge and experience to the table. Together, we have the power to make a real difference in the lives of our members and the wider community.
I look forward to working closely with each of you to advance the mission and vision of the PCSC. Let us continue to foster a supportive and inclusive environment where ideas are shared, innovation is encouraged, and collaboration is celebrated.
Thank you for entrusting me with this important role. I am eager to serve as your President and work together towards a future filled with growth, success, and positive impact.
Sincerely,
Damian Valdez
Vice President of Operations
Super King Markets
